NPD.COM NPD Group - Market Research | Consumer Shopping Trends


npd.com website information.

npd.com domain name is registered by .COM top-level domain registry. See the other sites registred in .COM domain zone.

Following name servers are specified for npd.com domain:

  • pdns99.ultradns.biz
  • pdns99.ultradns.org
  • pdns99.ultradns.com
  • pdns99.ultradns.net

and probably website npd.com is hosted by Akamai International B.V. web hosting company. Check the complete list of other most popular websites hosted by Akamai International B.V. hosting company.

According to Alexa traffic rank the highest website npd.com position was 7145 (in the world). The lowest Alexa rank position was 9826. Now website npd.com ranked in Alexa database as number 9748 (in the world).

Website npd.com Desktop speed measurement score (61/100) is better than the results of 37.05% of other sites shows that the page desktop performance can be improved.

npd.com Mobile usability score (99/100) is better than the results of 79.46% of other sites and means that the page is mobile-friendly.

Mobile speed measurement score of npd.com (42/100) is better than the results of 21.5% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

Weekly Rank Report

DateRankChange
Nov-16-2024 9,74878
Nov-15-2024 9,826-86
Nov-14-2024 9,740-30
Nov-13-2024 9,7100
Nov-12-2024 9,7100
Nov-11-2024 9,7100
Nov-10-2024 9,71055

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npd.com Rank History

Alexa can identify the popularity of a website as well as its competitors. It is important for website owners and bloggers to know their Alexa ranking because it shows how many visitors have viewed their web page. It gives them a clear idea of how popular their website is on the internet and the ranking of their competitors.



npd.com whois

WHOIS is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system, but is also used for a wider range of other information.


Domain Name: NPD.COM
Registry Domain ID: 850157_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.networksolutions.com
Registrar URL: http://networksolutions.com
Updated Date: 2017-01-19T21:14:20Z
Creation Date: 1995-01-27T05:00:00Z
Registry Expiry Date: 2026-01-28T05:00:00Z
Registrar: Network Solutions, LLC
Registrar IANA ID: 2
Registrar Abuse Contact Email: domain.operations@web.com
Registrar Abuse Contact Phone: +1.8777228662
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: PDNS99.ULTRADNS.BIZ
Name Server: PDNS99.ULTRADNS.COM
Name Server: PDNS99.ULTRADNS.NET
Name Server: PDNS99.ULTRADNS.ORG
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-24T11:09:11Z

npd.com server information

Servers Location

IP Address
209.133.104.243
Region
New York
City
Port Washington

npd.com desktop page speed rank

Last tested: 2017-05-17


Desktop Speed Bad
61/100

npd.com Desktop Speed Test Quick Summary


priority - 21 Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://www.npd.com/NPDCOMSimpleTheme85Static/them…npd/images/bg-drop.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…/npd/images/flag-1.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…/npd/images/flag-2.jpg (expiration not specified)
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https://www.npd.com/NPDCOMSimpleTheme85Static/them…/npd/images/flag-7.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…/npd/images/flag-8.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…ss/npd/images/logo.svg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…85/js/bootstrap.min.js (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…heme85/js/ga_acrmod.js (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…s/jquery-1.11.2.min.js (expiration not specified)
https://www.npd.com/current/js/basic.js (expiration not specified)
https://www.npd.com/current/js/isInViewport.min.js (expiration not specified)
https://www.npd.com/wps/wcm/connect/npd/npd_common…/WebContent/js/main.js (expiration not specified)
https://www.npd.com/wps/wcm/connect/npd/npd_common…ebContent/js/swiper.js (expiration not specified)
https://www.npd.com/wps/wcm/connect/npd/489d7309-2…a-3e8019214ba9-lHjYxGL (10 minutes)
https://www.npd.com/wps/wcm/connect/npd/4cc31f89-e…4-ee91e50af7d6-lKikO8c (10 minutes)
https://www.npd.com/wps/wcm/connect/npd/4f7c1154-4…c-6556a7629fb5-lKikO8c (10 minutes)
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https://www.npd.com/wps/wcm/connect/npd/f9dfbe74-3…8-6f0366f3b80f-lKikO8c (10 minutes)
https://cjs.ptengine.com/4135c489.js (60 minutes)
https://cjs.ptengine.com/pta_en.js (60 minutes)
https://cjs.ptengine.com/pts.js (60 minutes)
https://fast.wistia.com/static/embed_shepherd-v1.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bbon/css/code/base.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/core_ext_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/logging_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/ibmc/js/main_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/selector_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/tracing_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…lder/css/statusbar.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ation__0.0%3Aconfig_js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…portal/ibmPortlets.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/portal/lwpSupport.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…amples/oob_samples.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…3Aconfig_config_static (24 hours)

priority - 15 Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 141.6KiB (67% reduction).

Compressing https://www.npd.com/NPDCOMSimpleTheme85Static/them…s/jquery-1.11.2.min.js could save 61.1KiB (65% reduction).
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priority - 12 Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 111.8KiB (17% reduction).

Compressing https://www.npd.com/wps/wcm/connect/npd/4f7c1154-4…c-6556a7629fb5-lKikO8c could save 42.5KiB (15% reduction).
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priority - 10 Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 17 blocking script resources and 26 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/ibmc/js/main_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/core_ext_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/logging_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/tracing_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/selector_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…_notice/head/notice.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ead/themeNavigation.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js
https://www.npd.com/NPDCOMSimpleTheme85Static/them…s/jquery-1.11.2.min.js
https://www.npd.com/NPDCOMSimpleTheme85Static/them…85/js/bootstrap.min.js
https://www.npd.com/NPDCOMSimpleTheme85Static/them…heme85/js/ga_acrmod.js
https://www.npd.com/wps/wcm/connect/npd/npd_common…ebContent/js/swiper.js
https://www.npd.com/current/js/isInViewport.min.js
https://www.npd.com/current/js/basic.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…3Aconfig_config_static
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ation__0.0%3Aconfig_js

Optimize CSS Delivery of the following:

https://www.npd.com/wps/contenthandler/npd/!ut/p/d…lder/css/statusbar.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…portal/ibmPortlets.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/portal/lwpSupport.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bbon/css/code/base.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…Theme85/css/master.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…css/default/banner.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ss/default/content.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…default/skinLayout.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…css/default/footer.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ss/default/general.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…css/default/images.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…default/navigation.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ss/default/utility.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…simple_contextmenu.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/contextmenuCommon.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…efault/contextmenu.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…extmenuPerformance.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…d/head/layout-grid.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…notice/head/notice.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…rch/head/searchbox.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…amples/oob_samples.css
https://www.npd.com/NPDCOMSimpleTheme85Static/them…amaran.css?subtype=css
https://www.npd.com/NPDCOMSimpleTheme85Static/them…tstrap.css?subtype=css
https://www.npd.com/wps/wcm/connect/npd/npd_common…s/main.css?subtype=css
https://www.npd.com/wps/wcm/connect/npd/npd_common…swiper.css?subtype=css
https://www.npd.com/wps/wcm/connect/npd/npd_common…85-rwd.css?subtype=css

priority - 3 Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 31.4KiB (31% reduction).

Minifying https://www.npd.com/wps/wcm/connect/npd/npd_common…ebContent/js/swiper.js could save 12.2KiB (33% reduction) after compression.
Minifying https://www.npd.com/NPDCOMSimpleTheme85Static/them…heme85/js/ga_acrmod.js could save 10.2KiB (58% reduction).
Minifying https://www.npd.com/wps/wcm/connect/npd/npd_common…/WebContent/js/main.js could save 4.4KiB (16% reduction) after compression.
Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js could save 2KiB (49% reduction).
Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ation__0.0%3Aconfig_js could save 1.7KiB (15% reduction) after compression.
Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js could save 875B (34% reduction).

priority - 3 Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://npd.com/
https://www.npd.com/
https://www.npd.com/wps/portal/npd/

priority - 2 Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 48% of the final above-the-fold content could be rendered with the full HTML response.

priority - 1 Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 4.5KiB (24% reduction).

Minifying https://www.npd.com/wps/portal/npd/ could save 4.5KiB (24% reduction) after compression.

priority - 0 Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 3.7KiB (15% reduction).

Minifying https://www.npd.com/NPDCOMSimpleTheme85Static/them…tstrap.css?subtype=css could save 1.5KiB (11% reduction) after compression.
Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…default/navigation.css could save 1,003B (39% reduction) after compression.
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npd.com Desktop Resources

Total Resources87
Number of Hosts9
Static Resources69
JavaScript Resources26
CSS Resources26

npd.com Desktop Resource Breakdown

npd.com mobile page speed rank

Last tested: 2017-05-17


Mobile Speed Bad
42/100

npd.com Mobile Speed Test Quick Summary


priority - 48 Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 17 blocking script resources and 29 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/ibmc/js/main_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/core_ext_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/logging_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/tracing_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/selector_layer.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…_notice/head/notice.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ead/themeNavigation.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js
https://www.npd.com/NPDCOMSimpleTheme85Static/them…s/jquery-1.11.2.min.js
https://www.npd.com/NPDCOMSimpleTheme85Static/them…85/js/bootstrap.min.js
https://www.npd.com/NPDCOMSimpleTheme85Static/them…heme85/js/ga_acrmod.js
https://www.npd.com/wps/wcm/connect/npd/npd_common…ebContent/js/swiper.js
https://www.npd.com/current/js/isInViewport.min.js
https://www.npd.com/current/js/basic.js
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…3Aconfig_config_static
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ation__0.0%3Aconfig_js

Optimize CSS Delivery of the following:

https://www.npd.com/wps/contenthandler/npd/!ut/p/d…lder/css/statusbar.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…portal/ibmPortlets.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/portal/lwpSupport.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…s/draftRibbonPhone.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bbon/css/code/base.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bon/css/code/small.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bon/css/code/phone.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…Theme85/css/master.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…css/default/banner.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ss/default/content.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…default/skinLayout.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…css/default/footer.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ss/default/general.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…css/default/images.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…default/navigation.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ss/default/utility.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…simple_contextmenu.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/contextmenuCommon.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…efault/contextmenu.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…extmenuPerformance.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…d/head/layout-grid.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…notice/head/notice.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…rch/head/searchbox.css
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…amples/oob_samples.css
https://www.npd.com/NPDCOMSimpleTheme85Static/them…amaran.css?subtype=css
https://www.npd.com/NPDCOMSimpleTheme85Static/them…tstrap.css?subtype=css
https://www.npd.com/wps/wcm/connect/npd/npd_common…s/main.css?subtype=css
https://www.npd.com/wps/wcm/connect/npd/npd_common…swiper.css?subtype=css
https://www.npd.com/wps/wcm/connect/npd/npd_common…85-rwd.css?subtype=css

priority - 34 Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://www.npd.com/NPDCOMSimpleTheme85Static/them…npd/images/bg-drop.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-1-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-2-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-3-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-4-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-5-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-6-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-7-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-8-2x.jpg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…ss/npd/images/logo.svg (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…85/js/bootstrap.min.js (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…heme85/js/ga_acrmod.js (expiration not specified)
https://www.npd.com/NPDCOMSimpleTheme85Static/them…s/jquery-1.11.2.min.js (expiration not specified)
https://www.npd.com/current/js/basic.js (expiration not specified)
https://www.npd.com/current/js/isInViewport.min.js (expiration not specified)
https://www.npd.com/wps/wcm/connect/npd/npd_common…/WebContent/js/main.js (expiration not specified)
https://www.npd.com/wps/wcm/connect/npd/npd_common…ebContent/js/swiper.js (expiration not specified)
https://www.npd.com/wps/wcm/connect/npd/0d9b2a40-5…1-26ff31b288e6-lKikO8c (10 minutes)
https://www.npd.com/wps/wcm/connect/npd/14173e47-7…e-04fb60940c43-lKikO8c (10 minutes)
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https://cjs.ptengine.com/4135c489.js (60 minutes)
https://cjs.ptengine.com/pta_en.js (60 minutes)
https://cjs.ptengine.com/pts.js (60 minutes)
https://fast.wistia.com/static/embed_shepherd-v1.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bbon/css/code/base.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bon/css/code/phone.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…bon/css/code/small.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…s/draftRibbonPhone.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/core_ext_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/logging_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/ibmc/js/main_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/selector_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…mc/js/tracing_layer.js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…lder/css/statusbar.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ation__0.0%3Aconfig_js (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…portal/ibmPortlets.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…/portal/lwpSupport.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…amples/oob_samples.css (24 hours)
https://www.npd.com/wps/contenthandler/npd/!ut/p/d…3Aconfig_config_static (24 hours)

priority - 33 Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 318.5KiB (15% reduction).

Compressing https://www.npd.com/wps/wcm/connect/npd/14173e47-7…e-04fb60940c43-lKikO8c could save 111.6KiB (12% reduction).
Compressing https://www.npd.com/wps/wcm/connect/npd/8ced6f48-9…0-030cdee8c37e-lKikO8c could save 92.1KiB (19% reduction).
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Compressing https://www.npd.com/wps/wcm/connect/npd/b58eaa02-9…b-e34399742a87-lHOpO4o could save 36.4KiB (54% reduction).
Compressing https://www.npd.com/wps/wcm/connect/npd/0d9b2a40-5…1-26ff31b288e6-lKikO8c could save 34.4KiB (12% reduction).
Compressing https://www.npd.com/wps/wcm/connect/npd/91dd7620-3…c-73dd5aa9ea27-lIQmxoX could save 1KiB (49% reduction).
Compressing https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-2-2x.jpg could save 644B (25% reduction).
Compressing https://www.npd.com/NPDCOMSimpleTheme85Static/them…d/images/flag-7-2x.jpg could save 640B (21% reduction).
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priority - 15 Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 141.6KiB (67% reduction).

Compressing https://www.npd.com/NPDCOMSimpleTheme85Static/them…s/jquery-1.11.2.min.js could save 61.1KiB (65% reduction).
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Compressing https://www.npd.com/NPDCOMSimpleTheme85Static/them…heme85/js/ga_acrmod.js could save 12.8KiB (74% reduction).
Compressing https://www.npd.com/wps/contenthandler/npd/!ut/p/d…c/js/selector_layer.js could save 11.5KiB (65% reduction).
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Compressing https://www.npd.com/current/js/isInViewport.min.js could save 1.1KiB (50% reduction).
Compressing https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ead/themeNavigation.js could save 1.1KiB (64% reduction).
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Compressing https://www.npd.com/wps/contenthandler/npd/!ut/p/d…_notice/head/notice.js could save 874B (63% reduction).
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priority - 10 Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://npd.com/
https://www.npd.com/
https://www.npd.com/wps/portal/npd/

priority - 8 Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 56% of the final above-the-fold content could be rendered with the full HTML response.

priority - 3 Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 31.4KiB (31% reduction).

Minifying https://www.npd.com/wps/wcm/connect/npd/npd_common…ebContent/js/swiper.js could save 12.2KiB (33% reduction) after compression.
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Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js could save 2KiB (49% reduction).
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Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…ompressed.js.preCBT.js could save 875B (34% reduction).

priority - 1 Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 4.5KiB (24% reduction).

Minifying https://www.npd.com/wps/portal/npd/ could save 4.5KiB (24% reduction) after compression.

priority - 0 Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 3.7KiB (15% reduction).

Minifying https://www.npd.com/NPDCOMSimpleTheme85Static/them…tstrap.css?subtype=css could save 1.5KiB (11% reduction) after compression.
Minifying https://www.npd.com/wps/contenthandler/npd/!ut/p/d…default/navigation.css could save 1,003B (39% reduction) after compression.
Minifying https://www.npd.com/wps/wcm/connect/npd/npd_common…85-rwd.css?subtype=css could save 741B (15% reduction) after compression.
Minifying https://www.npd.com/wps/wcm/connect/npd/npd_common…swiper.css?subtype=css could save 555B (15% reduction) after compression.

npd.com Mobile Resources

Total Resources90
Number of Hosts9
Static Resources72
JavaScript Resources26
CSS Resources29

npd.com Mobile Resource Breakdown

npd.com mobile page usability

Last tested: 2017-05-17


Mobile Usability Good
99/100

npd.com Mobile Usability Test Quick Summary


priority - 0 Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <div class="swiper-paginat…nation-bullets"></div> is close to 1 other tap targets.

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npd.com Ping

Ping is a networking utility tool to test if a particular host is reachable. It is a diagnostic that checks reachability of a host on an Internet Protocol (IP) network. In a computer network, a ping test is a way of sending messages from one host to another. Aside from checking if the host is connected to a network, ping also gives indicators of the reliability and general speed of the connection.


npd.com TRACEROUTE

Traceroute is a network diagnostic tool used to track the pathway taken by a packet on an IP network from source to destination. Traceroute also records the time taken for each hop the packet makes during its route to the destination. Traceroute uses ICMP (Internet Control Message Protocol) echo packets with variable time to live values. The response time of each hop is calculated. To guarantee accuracy, each hop is queried multiple times (usually three times) to better measure the response of that particular hop.