ZACKS.COM Zacks Investment Research: Stock Research, Analysis, & Recommendations

  1. Homepage
  2. zacks.com

zacks.com website information.

zacks.com domain name is registered by .COM top-level domain registry. See the other sites registred in .COM domain zone.

Following name servers are specified for zacks.com domain:

  • ns1.zacks.com
  • ns3.zacks.com

and probably website zacks.com is hosted by NIH-NET - National Institutes of Health, US web hosting company. Check the complete list of other most popular websites hosted by NIH-NET - National Institutes of Health, US hosting company.

According to Alexa traffic rank the highest website zacks.com position was 6474 (in the world). The lowest Alexa rank position was 8059. Now website zacks.com ranked in Alexa database as number 7763 (in the world).

Website zacks.com Desktop speed measurement score (64/100) is better than the results of 41.34% of other sites shows that the page desktop performance can be improved.

zacks.com Mobile usability score (96/100) is better than the results of 46.59% of other sites and means that the page is mobile-friendly.

Mobile speed measurement score of zacks.com (58/100) is better than the results of 50.23% of other sites and shows that the landing page performance on mobile devices is poor and can be improved.

Weekly Rank Report

DateRankChange
Nov-18-2024 7,763-11
Nov-17-2024 7,75215
Nov-16-2024 7,767-67
Nov-15-2024 7,700-43
Nov-14-2024 7,6570
Nov-13-2024 7,6570
Nov-12-2024 7,6570

Advertisement

zacks.com Rank History

Alexa can identify the popularity of a website as well as its competitors. It is important for website owners and bloggers to know their Alexa ranking because it shows how many visitors have viewed their web page. It gives them a clear idea of how popular their website is on the internet and the ranking of their competitors.


zacks.com whois

WHOIS is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system, but is also used for a wider range of other information.

Domain Name: ZACKS.COM
Registry Domain ID: 1865167_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2023-10-17T18:27:57Z
Creation Date: 1994-11-09T05:00:00Z
Registry Expiry Date: 2026-11-08T05:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: DNS1.P06.NSONE.NET
Name Server: DNS2.P06.NSONE.NET
Name Server: DNS3.P06.NSONE.NET
Name Server: DNS4.P06.NSONE.NET
DNSSEC: signedDelegation
DNSSEC DS Data: 48553 13 2 1668C14FCD810B520B95963847E37525D594773752331381479372E048EAA616
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T12:29:02Z

zacks.com server information

Servers Location

IP Address
208.65.116.3
Country
United States
Region
Illinois
City
Chicago

zacks.com desktop page speed rank

Last tested: 2017-06-06

Desktop Speed Bad
64/100

zacks.com Desktop Speed Test Quick Summary


priority - 20 Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 193.4KiB (52% reduction).

Compressing https://tpc.googlesyndication.com/simgad/5653479647042945826 could save 20.5KiB (58% reduction).
Compressing and resizing https://i2.ytimg.com/vi/eRgyyDjhN7c/hqdefault.jpg could save 18.5KiB (85% reduction).
Compressing https://tpc.googlesyndication.com/simgad/17510455096498723343 could save 18KiB (49% reduction).
Compressing https://tpc.googlesyndication.com/daca_images/simgad/7611904831945470120 could save 16.4KiB (33% reduction).
Compressing https://tpc.googlesyndication.com/simgad/6066352264709117195 could save 16.2KiB (81% reduction).
Compressing and resizing https://staticx-tuner.zacks.com/images/special_coverage/a1/16786.jpg could save 13.6KiB (72% reduction).
Compressing and resizing https://staticx-tuner.zacks.com/images/special_coverage/35/16791.jpg could save 12.3KiB (69% reduction).
Compressing https://staticx.zacks.com/images/sprites/z-sprite-bull-bear_2x.jpg could save 11.9KiB (46% reduction).
Compressing and resizing https://i4.ytimg.com/vi/7m-aqKJdRCc/hqdefault.jpg could save 11.5KiB (84% reduction).
Compressing and resizing https://i4.ytimg.com/vi/weQeshqCdOU/hqdefault.jpg could save 9.9KiB (83% reduction).
Compressing and resizing https://staticx-tuner.zacks.com/images/special_coverage/1f/16787.jpg could save 9.4KiB (65% reduction).
Compressing https://staticx.zacks.com/images/sprites/z-sprite-logos.jpg could save 7.2KiB (24% reduction).
Compressing and resizing https://staticx-tuner.zacks.com/images/special_coverage/8a/16788.jpg could save 6KiB (63% reduction).
Compressing and resizing https://i2.ytimg.com/vi/AWqlTVAyvaM/hqdefault.jpg could save 5.9KiB (81% reduction).
Compressing and resizing https://staticx-tuner.zacks.com/images/special_coverage/c8/16792.jpg could save 5.7KiB (63% reduction).
Compressing https://s1.2mdn.net/4601119/ETR_ACT_SignUpNowStati…NOF_BUT_120x60_XXX.png could save 1.4KiB (17% reduction).
Compressing https://staticx.zacks.com/images/sprites/z-portfolio-module-img_2x.png could save 1.2KiB (11% reduction).
Compressing https://widget3.zacks.com/charts/market_summary/im…y_ver2/$DJI/1496752708 could save 1.2KiB (29% reduction).
Compressing https://widget3.zacks.com/charts/market_summary/im…y_ver2/COMP/1496752708 could save 1.1KiB (28% reduction).
Compressing https://staticx.zacks.com/images/sprites/camera_sprite.png could save 1KiB (34% reduction).
Compressing https://woas.zacks.com/adv/images/close_window.png could save 979B (67% reduction).
Compressing https://widget3.zacks.com/charts/market_summary/im…ry_ver2/SPX/1496752708 could save 900B (29% reduction).
Compressing https://tpc.googlesyndication.com/daca_images/simg…1279639831?w=195&h=102 could save 877B (19% reduction).
Compressing https://staticx.zacks.com/images/zt/greenBtnBG.png could save 839B (81% reduction).
Compressing https://staticx.zacks.com/images/zt/ztrade_ad.jpg could save 699B (34% reduction).
Compressing https://seal-chicago.bbb.org/seals/blue-seal-250-52-bbb-86000393.png could save 570B (16% reduction).

priority - 13 Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://assets.adobedtm.com/cd76b748663f3e7fbb839c…afc5ff03bd8ef9c1f36.js (expiration not specified)
https://assets.adobedtm.com/cd76b748663f3e7fbb839c…ea47a39a2e035ed9e1d.js (expiration not specified)
https://mwwebscripts.mediawallahscript.com/mwData.min.js (expiration not specified)
https://s.yimg.com/wi/ytc.js (expiration not specified)
https://woas.zacks.com/adv/images/close_window.png (expiration not specified)
https://www.zacks.com/images/transparent.png (expiration not specified)
https://widget3.zacks.com/charts/market_summary/im…y_ver2/$DJI/1496752708 (60 seconds)
https://widget3.zacks.com/charts/market_summary/im…y_ver2/COMP/1496752708 (60 seconds)
https://widget3.zacks.com/charts/market_summary/im…ry_ver2/SPX/1496752708 (60 seconds)
https://s.adroll.com/j/roundtrip.js (5 minutes)
https://s.adroll.com/pixel/OB5TMOQRIZHXPETPDJFKLP/…6LKHSIVASRFGCUK4BIP.js (5 minutes)
https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
https://cdn.krxd.net/controltag?confid=JfvWJ-fP&ad…114ZACKSINVESTMENTRESE (20 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/976959065663536?v=2.7.12 (20 minutes)
https://cdn.yldbt.com/js/yieldbot.intent.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/js/lidar.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
https://script.crazyegg.com/pages/scripts/0053/3407.js?415764 (60 minutes)
https://www.googletagservices.com/dcm/dcmads.js (60 minutes)
https://i2.ytimg.com/vi/AWqlTVAyvaM/hqdefault.jpg (2 hours)
https://i2.ytimg.com/vi/eRgyyDjhN7c/hqdefault.jpg (2 hours)
https://i4.ytimg.com/vi/7m-aqKJdRCc/hqdefault.jpg (2 hours)
https://i4.ytimg.com/vi/weQeshqCdOU/hqdefault.jpg (2 hours)
https://www.google-analytics.com/analytics.js (2 hours)
https://seal-chicago.bbb.org/seals/blue-seal-250-52-bbb-86000393.png (4 hours)

priority - 12 Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js
https://assets.adobedtm.com/cd76b748663f3e7fbb839c…ea47a39a2e035ed9e1d.js

Optimize CSS Delivery of the following:

https://staticx.zacks.com/min/z2-min.css
https://staticx.zacks.com/css/zacks/css2/stickyad.css
https://staticx.zacks.com/min/home-min.css
https://staticx.zacks.com/css/zacks/css2/swiper.min.css
https://staticx.zacks.com/css/zacks/css2/swiper-custom.css
https://staticx.zacks.com/css/zacks/css2/takeover_ad.css

priority - 9 Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://zacks.com/
https://zacks.com/
https://www.zacks.com/

priority - 3 Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 28.8KiB (69% reduction).

Compressing https://mwwebscripts.mediawallahscript.com/mwData.min.js could save 28KiB (70% reduction).
Compressing https://mwwebscripts.mediawallahscript.com/mwImpre…79148305&cb=2036174506 could save 745B (50% reduction).

priority - 1 Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 10.4KiB (27% reduction).

Minifying https://staticx-tuner.zacks.com/woas/adv/services/js/jquery.countdown.js could save 4.4KiB (48% reduction) after compression.
Minifying https://staticx.zacks.com/js/zacks/swiper.min.js could save 3.7KiB (15% reduction) after compression.
Minifying https://staticx-tuner.zacks.com/woas/adv/services/js/jquery.plugin.js could save 2.3KiB (62% reduction) after compression.

priority - 1 Reduce server response time

In our test, your server responded in 0.29 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

priority - 0 Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 3.9KiB (15% reduction).

Minifying https://www.zacks.com/ could save 3.9KiB (15% reduction) after compression.

zacks.com Desktop Resources

Total Resources176
Number of Hosts53
Static Resources70
JavaScript Resources63
CSS Resources9

zacks.com Desktop Resource Breakdown

zacks.com mobile page speed rank

Last tested: 2018-01-16

Mobile Speed Bad
58/100

zacks.com Mobile Speed Test Quick Summary


priority - 34 Avoid landing page redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://zacks.com/
https://zacks.com/
https://www.zacks.com/

priority - 13 Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 131.3KiB (50% reduction).

Compressing and resizing https://staticx.zacks.com/images/zacks/logos/zacks_logo_1208x347.png could save 28.3KiB (90% reduction).
Compressing https://tpc.googlesyndication.com/simgad/5629371412466655753 could save 17.8KiB (46% reduction).
Compressing https://tpc.googlesyndication.com/simgad/6066352264709117195 could save 16.2KiB (81% reduction).
Compressing https://tpc.googlesyndication.com/simgad/6728635671301898583 could save 16.1KiB (47% reduction).
Compressing https://tpc.googlesyndication.com/simgad/15217261739996579667 could save 13.2KiB (48% reduction).
Compressing https://tpc.googlesyndication.com/simgad/12125593771194711425 could save 12.7KiB (67% reduction).
Compressing https://staticx.zacks.com/images/sprites/z-sprite-bull-bear_2x.jpg could save 11.9KiB (46% reduction).
Compressing https://staticx.zacks.com/images/sprites/z-sprite-logos.jpg could save 7.2KiB (24% reduction).
Compressing https://staticx.zacks.com/images/zt/ztrade_ad.jpg could save 1.3KiB (30% reduction).
Compressing https://staticx.zacks.com/images/sprites/z-portfolio-module-img_2x.png could save 1.2KiB (11% reduction).
Compressing https://staticx.zacks.com/images/zt/btn_ztGrn_190x28.png could save 1.1KiB (38% reduction).
Compressing https://staticx.zacks.com/images/sprites/camera_sprite.png could save 1KiB (34% reduction).
Compressing https://widget3.zacks.com/charts/market_summary/im…y_ver2/COMP/1516109418 could save 1,006B (31% reduction).
Compressing https://widget3.zacks.com/charts/market_summary/im…y_ver2/$DJI/1516109418 could save 932B (31% reduction).
Compressing https://widget3.zacks.com/charts/market_summary/im…ry_ver2/SPX/1516109418 could save 875B (31% reduction).
Compressing https://seal-chicago.bbb.org/seals/blue-seal-250-52-bbb-86000393.png could save 557B (15% reduction).

priority - 13 Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://assets.adobedtm.com/cd76b748663f3e7fbb839c…afc5ff03bd8ef9c1f36.js (expiration not specified)
https://assets.adobedtm.com/cd76b748663f3e7fbb839c…ea47a39a2e035ed9e1d.js (expiration not specified)
https://s.yimg.com/wi/ytc.js (expiration not specified)
https://www.zacks.com/images/transparent.png (expiration not specified)
https://www.zacks.com/js/imageloader.js (expiration not specified)
https://widget3.zacks.com/charts/market_summary/im…y_ver2/$DJI/1516109418 (60 seconds)
https://widget3.zacks.com/charts/market_summary/im…y_ver2/COMP/1516109418 (60 seconds)
https://widget3.zacks.com/charts/market_summary/im…ry_ver2/SPX/1516109418 (60 seconds)
https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/plugins/iwl.js?v=2.8.6 (20 minutes)
https://ad-delivery.net/beacon.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js (60 minutes)
https://i1.ytimg.com/vi/txXFBVeNYg8/hqdefault.jpg (2 hours)
https://i2.ytimg.com/vi/9YoQ9VdgDH4/hqdefault.jpg (2 hours)
https://i2.ytimg.com/vi/eRgyyDjhN7c/hqdefault.jpg (2 hours)
https://i3.ytimg.com/vi/6pwfj-F6lGY/hqdefault.jpg (2 hours)
https://www.google-analytics.com/analytics.js (2 hours)
https://seal-chicago.bbb.org/seals/blue-seal-250-52-bbb-86000393.png (4 hours)
https://script.crazyegg.com/pages/scripts/0053/3407.js?421141 (8 hours)

priority - 8 Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

https://assets.adobedtm.com/cd76b748663f3e7fbb839c…ea47a39a2e035ed9e1d.js

Optimize CSS Delivery of the following:

https://staticx.zacks.com/min/z2-min.css
https://staticx.zacks.com/css/zacks/css2/stickyad.css
https://staticx.zacks.com/min/home-min.css

priority - 8 Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 37% of the final above-the-fold content could be rendered with the full HTML response.

priority - 1 Reduce server response time

In our test, your server responded in 0.67 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

priority - 0 Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 1.5KiB (43% reduction).

Minifying https://connect.facebook.net/signals/plugins/iwl.js?v=2.8.6 could save 645B (86% reduction) after compression.
Minifying https://ad-delivery.net/beacon.js could save 500B (42% reduction).
Minifying https://staticx.zacks.com/js/zacks/inline/takeover_google_ads.js could save 193B (30% reduction) after compression.
Minifying https://staticx.zacks.com/js/zacks/inline/inyourface.js could save 123B (26% reduction) after compression.
Minifying https://staticx.zacks.com/js/zacks/inline/rank_one_top_movers.js could save 113B (18% reduction) after compression.

priority - 0 Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 568B (48% reduction).

Compressing https://ad-delivery.net/beacon.js could save 568B (48% reduction).

priority - 0 Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 137B (37% reduction).

Minifying https://staticx.zacks.com/css/zacks/css2/stickyad.css could save 137B (37% reduction) after compression.

zacks.com Mobile Resources

Total Resources140
Number of Hosts45
Static Resources52
JavaScript Resources55
CSS Resources3

zacks.com Mobile Resource Breakdown

zacks.com mobile page usability

Last tested: 2018-01-16

Mobile Usability Good
96/100

zacks.com Mobile Usability Test Quick Summary


priority - 3 Size content to viewport

The page content is too wide for the viewport, forcing the user to scroll horizontally. Size the page content to the viewport to provide a better user experience.

The page content is 747 CSS pixels wide, but the viewport is only 412 CSS pixels wide. The following elements fall outside the viewport:

The element <div class="swiper-slide swiper-slide-next">Top &amp; Flop ETF…trength to ...</div> falls outside the viewport.
The element <article class="bull_of_the_day">#1 Rank…and potential</article> falls outside the viewport.
The element <article class="bear_of_the_day">#5 Rank…r the new year</article> falls outside the viewport.
The element <iframe id="google_ads_ifr…board-bottom_0" name="google_ads_ifr…board-bottom_0"> falls outside the viewport.
The element <h1>Zacks Research is Reported On:</h1> falls outside the viewport.

priority - 0 Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <div id="one-header" class="pfp_bar">Close This Panel X</div> is close to 1 other tap targets.

The tap target <div class="swiper-button-prev">‹</div> is close to 1 other tap targets.
The tap target <a href="//www.zacks.co…ditions_report" class="report_camera newwin">Quantitative Report</a> and 3 others are close to other tap targets.
The tap target <a href="//www.zacks.co…ditions_report" class="report_document newwin">ANALYST REPORT</a> is close to 2 other tap targets.
The tap target <h3 id="ui-id-11" class="ui-accordion-h…ccordion-icons">DOW…+0.89%</h3> and 1 others are close to other tap targets.
The tap target <h3 id="ui-id-15" class="ui-accordion-h…ccordion-icons">S&amp;P 500…+0.68%</h3> is close to 1 other tap targets.
The tap target <a href="//www.zacks.com/articles/">More Commentary</a> is close to 1 other tap targets.

zacks.com similar domains

Similar domains:
www.zacks.com
www.zacks.net
www.zacks.org
www.zacks.info
www.zacks.biz
www.zacks.us
www.zacks.mobi
www.acks.com
www.zacks.com
www.xacks.com
www.zxacks.com
www.xzacks.com
www.sacks.com
www.zsacks.com
www.szacks.com
www.aacks.com
www.zaacks.com
www.azacks.com
www.zcks.com
www.zqcks.com
www.zaqcks.com
www.zqacks.com
www.zwcks.com
www.zawcks.com
www.zwacks.com
www.zscks.com
www.zascks.com
www.zzcks.com
www.zazcks.com
www.zzacks.com
www.zaks.com
www.zaxks.com
www.zacxks.com
www.zaxcks.com
www.zadks.com
www.zacdks.com
www.zadcks.com
www.zafks.com
www.zacfks.com
www.zafcks.com
www.zavks.com
www.zacvks.com
www.zavcks.com
www.zacs.com
www.zacjs.com
www.zackjs.com
www.zacjks.com
www.zacis.com
www.zackis.com
www.zaciks.com
www.zacms.com
www.zackms.com
www.zacmks.com
www.zacls.com
www.zackls.com
www.zaclks.com
www.zacos.com
www.zackos.com
www.zacoks.com
www.zack.com
www.zackw.com
www.zacksw.com
www.zackws.com
www.zacke.com
www.zackse.com
www.zackes.com
www.zackd.com
www.zacksd.com
www.zackds.com
www.zackz.com
www.zacksz.com
www.zackzs.com
www.zackx.com
www.zacksx.com
www.zackxs.com
www.zacka.com
www.zacksa.com
www.zackas.com
www.zacks.con

zacks.com Ping

Ping is a networking utility tool to test if a particular host is reachable. It is a diagnostic that checks reachability of a host on an Internet Protocol (IP) network. In a computer network, a ping test is a way of sending messages from one host to another. Aside from checking if the host is connected to a network, ping also gives indicators of the reliability and general speed of the connection.

zacks.com TRACEROUTE

Traceroute is a network diagnostic tool used to track the pathway taken by a packet on an IP network from source to destination. Traceroute also records the time taken for each hop the packet makes during its route to the destination. Traceroute uses ICMP (Internet Control Message Protocol) echo packets with variable time to live values. The response time of each hop is calculated. To guarantee accuracy, each hop is queried multiple times (usually three times) to better measure the response of that particular hop.